The Drop Coffee
Branding/Art Direction
Year: 2019
Company: Big Drop, Inc.
City: New York City
The Drop is a premium roasting salon launching in NYC’s Financial District. We set out to create a modern, upscale brand that would compliment the high-grade coffee the owners intend to sell.
During the course of this project I moved from junior designer to art director, learning invaluable lessons about brand-building in the process.
During the course of this project I moved from junior designer to art director, learning invaluable lessons about brand-building in the process.
